Art Meets Life

What part does writing a good narrative play in your life? What if you don’t want to publish a book or even a story or a blog post? Should you be able to tell a good story? Yes!

Harvard Business Review called it a strategic tool with “irresistible power.” What exciting new 21st-century technology is this?

The age-old art of storytelling — something humans have done since they could first communicate. So why has it become this year’s buzzword? And what is its new value?

In these days of tougher-than-ever job searches, competition for crowd-funding and start-ups looking to be the next Google or Facebook, it’s not enough just to offer up the facts about you or your company to prospective employers or investors. Or even to your own workers.

You need to be compelling, unforgettable, funny and smart. Magnetic, even. You need to be able to answer the question that might be lingering in the minds of the people you’re trying to persuade: What makes you so special?

You need to have a good story.

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