Few would argue against the proposition that Steve Jobs was an iconic figure who took the notion of innovation to new heights. Many would agree he is the greatest innovator of our generation. This is what innovation means, in Steve Jobs own words:
Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out that they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse.’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.
Post a Reply