Innovation may rank as one of today’s most-used buzzwords. Most would agree that innovation is “good,” and it is something that is inherently good, especially for business.
But that’s where the agreement, as most don’t know “what” they want innovation to “do.” As a result, there is a cottage industry of books, articles, seminars, podcasts etc. about innovation.
Without giving you a point solution, for me, innovation is about change – often the desire to change the world.
That’s why I was drawn to an article, “The Courage to Change the World.” Here is how it began to take on this subject:
Call them what you will: change makers, innovators, thought leaders, visionaries.
In ways large and small, they fight. They disrupt. They take risks. They push boundaries to change the way we see the world, or live in it. Some create new enterprises, while others develop their groundbreaking ideas within an existing one.
From Archimedes to Zeppelin, the accomplishments of great visionaries over the centuries have filled history books. More currently, from Jeff Bezos of Amazon to Mark Zuckerberg of Facebook and Elon Musk of SpaceX and Tesla Motors, they are the objects of endless media fascination — and increasingly intense public scrutiny.
Although centuries stretch between them, experts who have studied the nature of innovators across all areas of expertise largely agree that they have important attributes in common, from innovative thinking to an ability to build trust among those who follow them to utter confidence and a stubborn devotion to their dream.
