Efficiency Isn’t Everything

Silicon Valley has given us a lot – and taken away a lot. We seem to be dividing into those who embrace technology and those who fear it.

That’s why I was taken by Gal Beckerkan’s recent piece, “Kicking the Geeks Where it Hurts.” The subtitle, “Why Silicon Valley Should Embrace Inefficiency,” says a lot. Here’s how it starts:

Hypocrisy thrives at the Waldorf School of the Peninsula in the heart of Silicon Valley. This is where Google executives send their children to learn how to knit, write with chalk on blackboards, practice new words by playing catch with a beanbag and fractions by cutting up quesadillas and apples. There are no screens — not a single piece of interactive, multimedia, educational content. The kids don’t even take standardized tests.

While Silicon Valley’s raison d’être is making platforms, apps and algorithms to create maximum efficiency in life and work (a “friction-free” world, as Bill Gates once put it), when it comes to their own families (and developing their own businesses, too), the new masters of the universe have a different sense of what it takes to learn and innovate — it’s a slow, indirect process, meandering not running, allowing for failure and serendipity, even boredom.

Back in 1911, the English philosopher Alfred North Whitehead said that “civilization advances by extending the number of important operations which we can perform without thinking about them.” By that metric, Uber and Google and Amazon Prime have given us a whole lot of civilization. And there’s no doubt our lives are better for it. (Ordering Chinese takeout in 30 seconds on an app might not be up there with Shakespeare or the incandescent light bulb, but it’s pretty great.) This unrelenting drive for efficiency has, however, blotted out a few things we all know intuitively but seem to be forgetting.

To create a product or service that is truly efficient often involves a lot of inefficiency — more like learning to knit than pressing a button. Likewise, gadgets built with a single-minded focus on efficiency can often backfire, subverting their purpose. Algorithms designed to dish up the news and information we most prefer end up blinkering us to all but a narrow slice of political and social reality. Our smartphones untether us from the office, saving us energy on travel, but also allow our lives to be interrupted nearly 24 hours a day, chewing up any productive idle time.

Want more? You can read the full article here