Selling You

Remember when there were salesmen – perhaps those people who went door-to-door selling vacuum cleaners – and the rest of us? That line is now blurred – and perhaps completely erased,

 

I had that inkling as I got more and more requests for blurbs, book reviews, likes, follows etc., but wasn’t able to really clarify what was going on until I read a piece, “We’re all in Sales Now.” Here’s how it began:

 

There is something about the consumer madness of the holiday season that makes me think of my friend Rebecca’s mother. When I was in middle school, she had a side hustle selling acrylic-rhinestone bug brooches. The jewelry was hard to move on its merits — even for the 1980s it was staggeringly ugly. But what she lacked in salable product, she made up for in sheer selling stamina. Every sleepover, school fair or birthday party, out would come the tray of bejeweled grasshoppers and stag beetles, glinting with Reagan-era menace.

Presumably, someone was making money from this venture — some proto-Trump barking orders from his tax haven — but it certainly didn’t seem to be Rebecca’s mother, whose sales pitches took on an ever more shrill note of desperation.

Soon she had given up even the basic social pretense that we might actually want the brooches. The laws of supply and demand morphed seamlessly into the laws of guilt and obligation, and then into the laws of outright malice, mirroring the trajectory of capitalism itself.

At that time, when naked hawking to your friends was still considered an etiquette blunder, the sales pitches by Rebecca’s mother felt embarrassing — as gaudy and threatening to the social ecosystem as a purple rhinestone daddy longlegs. But 30 years later, at the height of the gig economy, when the foundation of working life has apparently become selling your friends things they don’t want, I look back to that raw need in Rebecca’s mother’s eyes with something terrifyingly approaching recognition.

Want more? You can read the full article here