The Demands of Book Promotion

Authors James Parker and Anna Holmes debate the merits of book promotion in this Bookends section of the New York Times Sunday Book Review section in their combined piece entitled: “The Demands of Book Promotion: Frivolous or Necessary?” Both writers make good points, but Anna Holmes has, for me, the most compelling argument:

And the readers, really, are where it’s at. There’s nothing more rewarding than taking — or making — opportunities to connect with potential readers face to face or, thanks to the rise of the Internet, pixel to pixel. In fact, I consider book promotion as much of an obligation as proofreading a manuscript. Writing is, in itself, an act of engaging with others, of seeking connection over mere expression. If you were to put a book out into the world, which would you rather have — conversation or silence?

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