How do movies and television shows live on: with novelizations. This “reverse flow” method of the normal publishing and media methodology is back – with a vengeance.
Studios and producers have long used novelizations as a way to capture fans’ attention between television seasons, or installments of blockbuster film franchises. For publishers, tie-in books have become cash cows that offer instant brand recognition and access to huge fan bases for vastly larger media. One of the longest running, most successful tie-in series, the “Star Wars” novels, dates to 1976 and now has more than 125 million copies in print.
Read more here:
http://www.nytimes.com/2015/01/05/business/media/popular-tv-series-and-movies-maintain-relevance-as-novels.html
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